As mainstream platforms restrict firearms advertising, new alternatives are emerging. Here's where you can reach customers in 2025.
The New Platforms
Topple
Topple is a new advertising network specifically built to serve brands restricted by mainstream platforms, including firearms. Key features:
- Display ad network across multiple sites
- Targeting options for relevant audiences
- Designed for "cancelled" industries
- Growing publisher network
Armanet
Another emerging network focused on firearms-friendly advertising:
- Banner and display advertising
- Firearms-focused publisher relationships
- Industry-specific targeting
Social Platforms That Work
X (formerly Twitter)
Under new ownership, X has become more firearms-friendly:
- Organic content performs well
- Paid promotion may be available (varies)
- Build a following with consistent content
- Engage with the 2A community
Rumble
The YouTube alternative for video content:
- No restrictions on firearms content
- Growing audience
- Monetization available
- Ad platform developing
Telegram/Discord
Community platforms for direct engagement:
- Build owned communities
- Direct communication with customers
- Announcements and exclusive offers
- Less advertising, more relationship building
Traditional Channels
Firearms Publications
Don't overlook traditional advertising:
- Print magazines (Guns & Ammo, American Rifleman)
- Online firearms publications
- Hunting and outdoor media
Podcast Advertising
Many firearms and hunting podcasts accept advertising:
- Host-read ads perform well
- Targeted, engaged audiences
- Growing medium
Building Your Own Platform
The most reliable strategy is owning your audience:
Email Marketing
Build your email list aggressively—it's the one asset no platform can take away.
Your Website
Invest in SEO and content marketing on your own site.
SMS Marketing
Text message marketing offers direct access to customers with high open rates.
Multi-Channel Approach
Don't put all your eggs in one basket:
- Build owned channels - Email list, website, SMS
- Leverage emerging platforms - Topple, X, Rumble
- Maintain traditional presence - Publications, events
- Test continuously - New platforms appear regularly
Integration Strategy
For best results, integrate your efforts:
- Drive social followers to email sign-up
- Use email to announce new content
- Retarget website visitors where possible
- Track performance across channels
FirearmCart helps you integrate marketing across channels. Contact us to learn more about our marketing integrations.
