As we kick off 2026, the firearm industry is buzzing with positive news from one of its leading online platforms. On January 19, 2026, Guns.com released a statement highlighting its surging momentum, closing 2025 with a remarkable 16% growth in annual sales—the biggest year since launching its retail platform in 2018.
Record Customer Growth and Double-Digit Success
More than one million new consumers shopped on Guns.com for the first time in 2025, marking the largest year in customer growth and firearm transactions. Impressively, the platform has achieved double-digit sales growth every year since 2018, a rare feat in the competitive firearms e-commerce space.
Q4 Explosion: Auctions and Suppressors Drive Dealer Sales
The fourth quarter of 2025 was particularly explosive, fueled by the launch of Guns.com's auction platform and expansion of suppressor sales. Over 1,100 retail stores on the marketplace saw a collective 47% sales increase compared to Q4 2024, with the top 10 sellers experiencing over 53% growth.
Empowering Over 2,000 Local FFL Dealers
Guns.com supports a network of more than 2,000 local FFL dealers nationwide, providing a low-cost platform for inventory management, order processing, and reaching millions of buyers. Notably, over 400 dealers surpassed $50,000 in annual sales on the site, with more than 30% growth in 2025. Dealer David Caperton of Caperton's Guns, Ammo, Knives shared, "Guns.com has played a huge role in the growth of my business," crediting it for scaling from a strip mall shop to a full warehouse operation.
Manufacturer Partnerships Amplify Impact
Guns.com more than doubled its manufacturer partnerships in 2025, including a 60% increase in 'Buy Now' partners. Brands like Smith & Wesson and Banshee Brands reported significant gains. Banshee saw a 300% year-over-year sales increase, with VP Michael Narus noting, "Guns.com has become a valuable partner." This model drives demand directly to brick-and-mortar FFLs, ensuring higher margins without big-box competition.
2026 Outlook: Continued Innovation Ahead
Co-CEO Greg Minkler emphasized, "In just seven years, we have become one of the nation's leading platforms." With over 300,000 new and Certified Used firearms, plus ammo, optics, and gear, Guns.com is poised to maintain its lead. For FFL dealers seeking similar growth tools, compliance-first platforms like Firearm Cart offer streamlined e-commerce solutions tailored for licensed professionals.
This momentum signals a bright year for FFL dealers, manufacturers, and firearm enthusiasts alike. Stay tuned to Firearm Cart for more industry updates.
